Comrax was tasked with designing and building the official website of Suzuki Israel.
One of the world's leading car brands, A brand that exudes reliability, family values, and appeals to a wide audience.
Crafting a website for Suzuki poses several unique challenges. Firstly, effectively capturing and representing the renowned Suzuki brand online requires careful consideration. Balancing their core values, visual identity, and the expectations of their wide-ranging audience demands meticulous attention to detail. Secondly, ensuring a seamless and intuitive user experience is paramount. Navigational flow, accessibility, and responsive design must be carefully designed to allow visitors to effortlessly explore the website and engage with the brand. Additionally, adapting the website to suit the specific needs and preferences of the local audience, including language localization and cultural considerations, adds another layer of complexity. Overcoming these challenges requires strategic thinking, technical expertise, and a deep understanding of Suzuki's brand essence.
Revving Up Success
First, we started with an in-depth discovery phase where we analyzed the current website, reviewed Suzuki's brand guidelines, and discussed their goals and objectives. We identified the target audience and developed a user persona to help guide our design decisions. Next, we created wireframes and prototypes to visualize the website's layout and functionality. We made sure to keep the user experience in mind throughout the design process and optimized the site for easy navigation and fast load times. Once the design was finalized and approved, we moved on to development.
We decided to build the website in Drupal, a powerful content management system that offers flexibility, scalability, and security. We also considered the importance of competitive SEO and made sure to implement best practices to optimize the website's visibility and ranking on search engines. This involved careful planning of the site architecture, URL structure, meta tags, and content optimization. Our team worked closely with the client to ensure that the website not only met their design and functionality requirements but also aligned with their branding and marketing goals. We implemented features like a dealer locator, a model comparison tool, and a finance calculator to enhance the user experience. Finally, we thoroughly tested the website to ensure it was bug-free and optimized for search engines.
We also provided training to the Suzuki team on how to update and maintain the website on their own.