Main Website for Suzuki
Comrax was tasked with designing and building the official website of Suzuki Israel.
One of the world's leading car brands, A brand that exudes reliability, family values, and appeals to a wide audience.
Navigating the Roadblocks
Challenges in Designing Suzuki's Website
Crafting a website for Suzuki poses several unique challenges. Firstly, effectively capturing and representing the renowned Suzuki brand online requires careful consideration. Balancing their core values, visual identity, and the expectations of their wide-ranging audience demands meticulous attention to detail. Secondly, ensuring a seamless and intuitive user experience is paramount. Navigational flow, accessibility, and responsive design must be carefully designed to allow visitors to effortlessly explore the website and engage with the brand. Additionally, adapting the website to suit the specific needs and preferences of the local audience, including language localization and cultural considerations, adds another layer of complexity. Overcoming these challenges requires strategic thinking, technical expertise, and a deep understanding of Suzuki's brand essence.
The Process
Design
Information architecture
Utilizing Hotjar
Competitor Research
Defining Target Audiences
Enhancements to Website Navigation and Visual Experience
We revamped the top menu into a floating, innovative design, combined with a full-screen banner that remains fixed during scrolling for quick access and easy navigation.
We integrated the social media bar into the top menu for convenient link access and added a feature that enhances the vehicle gallery effect, making it more visually appealing and user-friendly.
We upgraded the video gallery, bringing all the site’s videos together in a more innovative, attractive, and user-friendly display.
We conducted research and tracked user behavior and preferences on the site. By identifying where users faced difficulties, we were able to draw conclusions about necessary changes in the design to enhance the user experience.
As a result, we made adjustments to the page hierarchy and decided to swap the positions of the video gallery and the magazine.
The result
A clean, pleasant, and user-friendly design.
